Cookieless Advertising: How Marketers and Publishers Can Win with First-Party Data, Contextual Targeting, and Privacy-Preserving Measurement
The web is shifting toward a privacy-first model, and one core change advertisers and publishers must plan for is the diminishing role of third-party cookies. Major browser updates and regulatory pressure have accelerated a move away from cross-site tracking, prompting a rethink of how audiences are identified, targeted, and measured. This shift isn’t just a […]